Creators as growth

For small games, a single streamer can matter more than a launch campaign. Yet developers discover creators by luck and negotiate by direct message. The market exists but has no rails.

Live2dev lays those rails: developers post campaigns, streamers pick games they genuinely like, and both sides track what the broadcast produced. AI tooling removes the grunt work — matching, briefs, and reporting — so humans do the part only humans can do.

What we are studying is attribution. When creator-driven installs can be measured honestly, marketing budgets follow performance instead of hope.